Microsoft Response to Google Gets an A

The most interesting aspect of the Google Apps and Cap Gemini announcement was not the announcement. It was Microsoft’s response. Regardless of your opinion of Microsoft’s products, this was world-class competitive positioning. Whoever wrote this deserves a raise:

  • Google touts having enterprise level customers but how many “USERS” of their applications truly exist within the enterprise?
  • Google’s primary focus is on ad funded search. Their enterprise focus and now apps exist on the very fringe…
  • Google’s apps only work if an enterprise has no power users…
  • Google’s tech support is open M-F 1AM-6PM PST – are these the new hours of global business?…
  • Google says that enterprise customers use only 10% of the features in today’s productivity applications which implies that EVERYONE needs the SAME 10%…

Now here’s what surprised me. It was not an official response. This was an internal response that was leaked. What a shame. I would like to think Microsoft is proud to produce this quality of a response to Google. I’m still impressed.

The Goggle announcement itself is terribly Ho-Hum. As fellow Enterprise Irregular Dennis Howlett pointed out on ZDnet, Cap Gemini is not a top 10 systems integrator in the US, where Google Apps have to be successful, if they ever will be. Also the desktop outsourcing business, which is what this announcement is about, is a bottom-feeder business with low margins. Why do you think Accenture concentrates on applications?

I would like to expect more from Google, but it’s not an enterprise software company, as Microsoft relishes in pointing out. Nevertheless, I would not underestimate what Google plans next.

2 responses to “Microsoft Response to Google Gets an A

  1. Microsoft cannot give the author a raise. Their response was plagiarised from the Burton Group.
    http://creese.typepad.com/pattern_finder/2007/09/document-forens.html

  2. I read Guy Creese’s blog and while it does look like Microsoft lifted 2-3 sentences, their response was much more comprehensive and excellent. That really was the point, and that the response was a leak and unofficial. Thanks for pointing me to Guy’s blog though. — Jeffrey

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