Tag Archives: Red Monk

Do Industry Analysts Matter?

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Conventional wisdom says, “Yes”. But we are generally skeptical of conventional wisdom at Atlassian. We like it when people try new models that are more customer friendly and by doing so, are successful. Like transparent pricing and product information.

Industry analysts are often viewed as a necessary evil, which may not be fair always. But there’s always a question: who paid for their opinion?

That’s why I really like the analyst firm Red Monk who says:

    “You should, in our opinion, be skeptical of all of the research you read. Every piece we publish is free to anyone, and every piece will disclaim who’s paying us and who is not.”

I also like what Red Monk focuses on:

    “We’re very open about the fact that we’re primarily oriented towards bottom up adoption. In practical terms, this means that if your main goal in life is getting on a CIO’s radar, we’re not the firm for you. There are plenty of firms that will (try to) do that for you. Our focus is instead on the grassroots, the bottom up adoption that’s made successes of projects that you may have heard of like Linux, Apache, MySQL and PHP. Those projects, in case you hadn’t heard, didn’t get to where they are today by virtue of CIOs.”

So here are my disclaimers: Atlassian has not hired Red Monk, James Governor [Red Monk #1] gave me a T shirt and some stickers, and I had to pay for my own lunch, and his, while at Java One. But we did get to spend some time together last week in San Francisco here…
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Sun, who does pay Red Monk to do work, gave them a community day venue at Java One. It is remarkable that Red Monk did not pay for this incredible opportunity. Jonathan Nolen and I attended, and it was well worthwhile because it was not a prognostication platform for Analyst Speak but rather an open exchange facilitated by the Monks.